*, *::before, *::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

img {
  max-width: 100%;
  height: auto;
  display: block;
}

/* ── Creative image link ── */
.creative-link {
  display: block;
  margin: 0 auto 2rem;
  cursor: pointer;
  max-width: 580px;
}

.creative-link img {
  width: 100%;
  border-radius: 8px;
  box-shadow: 0 4px 24px rgba(0,0,0,0.12);
  cursor: pointer;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}

.creative-link:hover img {
  transform: scale(1.015);
  box-shadow: 0 8px 32px rgba(0,0,0,0.2);
}

:root {
  --color-primary: #c0392b;
  --color-primary-dark: #922b21;
  --color-text: #18181b;
  --color-muted: #52525b;
  --color-soft: #71717a;
  --color-bg: #fafaf9;
  --color-bg-alt: #f4f4f0;
  --color-border: #e4e4e7;
  --font-display: 'Fraunces', Georgia, serif;
  --font-body: 'DM Sans', system-ui, -apple-system, sans-serif;
  --max-width: 720px;
  --pad: 1.5rem;
}

body {
  font-family: var(--font-body);
  color: var(--color-text);
  background: var(--color-bg);
  font-size: 1.05rem;
  line-height: 1.75;
  -webkit-text-size-adjust: 100%;
}

.container {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 var(--pad);
}

p {
  margin-bottom: 1.1rem;
}

p:last-child {
  margin-bottom: 0;
}

/* ── Site header ── */
.site-header {
  background: var(--color-bg-alt);
  border-bottom: 1px solid var(--color-border);
  padding: 0.65rem 0;
  text-align: center;
}

.site-tag {
  font-family: var(--font-body);
  font-size: 0.7rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  color: var(--color-primary);
}

/* ── Hero ── */
.hero {
  padding: clamp(2.5rem, 6vw, 4.5rem) 0 clamp(2rem, 4vw, 3rem);
  text-align: center;
}

.hero h1 {
  font-family: var(--font-display);
  font-size: clamp(1.85rem, 4.5vw, 2.9rem);
  font-weight: 700;
  line-height: 1.2;
  color: var(--color-text);
  margin-bottom: 1.1rem;
}

.hero .lede {
  font-size: clamp(1rem, 2.2vw, 1.15rem);
  color: var(--color-muted);
  max-width: 560px;
  margin: 0 auto 2.25rem;
  line-height: 1.65;
}

/* ── CTA button ── */
.cta-btn {
  display: inline-block;
  background: var(--color-primary);
  color: #fff;
  font-family: var(--font-body);
  font-size: 1rem;
  font-weight: 700;
  padding: 0.95rem 2.5rem;
  border-radius: 5px;
  text-decoration: none;
  letter-spacing: 0.01em;
  transition: background 0.18s, transform 0.1s;
}

.cta-btn:hover {
  background: var(--color-primary-dark);
}

.cta-btn:active {
  transform: translateY(1px);
}

/* ── Sections ── */
section {
  padding: clamp(2rem, 5vw, 3.5rem) 0;
}

section + section {
  border-top: 1px solid var(--color-border);
}

section.alt {
  background: var(--color-bg-alt);
  border-top: 1px solid var(--color-border);
}

/* ── Headings ── */
h2 {
  font-family: var(--font-display);
  font-size: clamp(1.4rem, 3.2vw, 1.95rem);
  font-weight: 600;
  line-height: 1.25;
  margin-bottom: 1.1rem;
  color: var(--color-text);
}

h3 {
  font-family: var(--font-body);
  font-size: 1rem;
  font-weight: 700;
  margin-bottom: 0.45rem;
  color: var(--color-text);
}

/* ── Checklist ── */
.checklist {
  list-style: none;
  margin: 1.25rem 0;
}

.checklist li {
  padding: 0.5rem 0 0.5rem 2rem;
  position: relative;
  font-size: 1rem;
  line-height: 1.55;
  border-bottom: 1px solid var(--color-border);
}

.checklist li:last-child {
  border-bottom: none;
}

.checklist li::before {
  content: "→";
  position: absolute;
  left: 0;
  top: 0.55rem;
  color: var(--color-primary);
  font-weight: 700;
}

/* ── Insight box ── */
.insight {
  border-left: 3px solid var(--color-primary);
  background: var(--color-bg-alt);
  padding: 1.25rem 1.5rem;
  border-radius: 0 6px 6px 0;
  margin: 1.75rem 0;
  font-size: 1.05rem;
  color: var(--color-muted);
  font-style: italic;
}

/* ── Benefits ── */
.benefits {
  list-style: none;
  margin: 1.25rem 0;
}

.benefits li {
  padding: 0.45rem 0 0.45rem 1.75rem;
  position: relative;
  line-height: 1.55;
}

.benefits li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--color-primary);
  font-weight: 700;
}

/* ── Testimonials ── */
.testimonials {
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
  margin-top: 1.5rem;
}

.testimonial {
  background: #fff;
  border: 1px solid var(--color-border);
  border-left: 3px solid var(--color-primary);
  padding: 1.25rem 1.5rem;
  border-radius: 0 8px 8px 0;
}

.testimonial blockquote {
  font-style: italic;
  color: var(--color-text);
  margin-bottom: 0.65rem;
  line-height: 1.65;
  quotes: none;
}

.testimonial cite {
  font-size: 0.8rem;
  font-weight: 700;
  color: var(--color-soft);
  font-style: normal;
}

/* ── Steps ── */
.steps {
  counter-reset: step;
  list-style: none;
  margin: 1.5rem 0;
}

.steps li {
  counter-increment: step;
  padding: 0.9rem 0 0.9rem 3.25rem;
  position: relative;
  border-bottom: 1px solid var(--color-border);
}

.steps li:last-child {
  border-bottom: none;
}

.steps li::before {
  content: counter(step);
  position: absolute;
  left: 0;
  top: 0.9rem;
  width: 2rem;
  height: 2rem;
  background: var(--color-primary);
  color: #fff;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 700;
  font-size: 0.85rem;
}

/* ── Guarantee pill ── */
.guarantee {
  display: inline-block;
  background: #f0fdf4;
  border: 2px solid #4ade80;
  color: #166534;
  font-size: 0.8rem;
  font-weight: 700;
  padding: 0.45rem 1.1rem;
  border-radius: 999px;
  margin: 1rem 0 1.5rem;
}

/* ── CTA section ── */
.cta-section {
  text-align: center;
}

.cta-section h2 {
  max-width: 560px;
  margin-left: auto;
  margin-right: auto;
  margin-bottom: 0.75rem;
}

.cta-section > .container > p {
  max-width: 500px;
  margin-left: auto;
  margin-right: auto;
  color: var(--color-muted);
  margin-bottom: 1.25rem;
}

.cta-note {
  font-size: 0.8rem;
  color: var(--color-soft);
  margin-top: 0.75rem;
}

/* ── FAQ ── */
.faq-item {
  padding: 1.25rem 0;
  border-bottom: 1px solid var(--color-border);
}

.faq-item:last-child {
  border-bottom: none;
}

/* ── Footer ── */
.site-footer {
  background: #18181b;
  color: #71717a;
  padding: 2rem 0;
  text-align: center;
}

.site-footer p {
  font-size: 0.73rem;
  line-height: 1.75;
  max-width: 640px;
  margin: 0 auto;
}

.site-footer a {
  color: #a1a1aa;
}

/* ── Mobile ── */
@media (max-width: 600px) {
  body {
    font-size: 1rem;
  }

  .hero {
    text-align: left;
  }

  .hero .lede {
    margin-left: 0;
  }

  .cta-btn {
    display: block;
    width: 100%;
    text-align: center;
    padding: 1rem 1.25rem;
  }

  .cta-section .cta-btn {
    width: 100%;
  }
}